Tuesday, March 6, 2007

new york, brooklyn

I landed in New York last night and, with the good-spirited help of a college friend chauffeur, I shot straight out to Brooklyn to get a glimpse of Aranda/Lasch's latest conspiracy. It was pretty easy to spot from the highway. They've commandeered an enormous free-standing video billboard, shorn it of its usual FreshDirect banter, and altered it into a color-evolving neighborhood nightlight. On the left is the board and on the right is its effect. Over the next two weeks or so, I'm going to help the duo set up an exhibition of the project for Columbia University.